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Free for stores with <200 products

Official Google CSS Partner

Save 20% on your
Google Shopping ads

The all-in-one platform for e-commerce growth. AI-powered feed optimization and the lowest CSS margin in the industry.

Start Free Trial See how it works

100% free for small merchants · No credit card required

Original CPC With Prudukt

Products with Prudukt CSS get 20% lower cost-per-click

  • Same ads, same positions
  • No feed changes required
  • Switch back anytime

Features

What can you do with Prudukt?

Google CSS Partner

Free <200

Save up to 20% on every click. Same ads, lower costs.

Original CPC €1.00
With Prudukt €0.80

AI Title Optimizer

Enhance titles for better search relevance.

BeforeBlue Shoe 42

AfterNike Air Max 90 Blue

Feed Rules Engine

Transform your feed with powerful rules. No coding required.

  • IF brand = 'Nike'→ Add 'Premium'
  • IF price < €50→ Label 'Budget'
  • IF stock < 10→ Pause campaign

Image Enhancement

Beta

AI-powered image optimization.

Original
Enhanced

Analytics

Real-time performance insights.

01 / 04

Analytics Dashboard

Real-time performance insights

Track your product performance with detailed analytics. See which products are driving revenue, identify opportunities, and make data-driven decisions.

Learn More

Feed Rules Engine

Transform your feed without code

Create powerful rules to modify, enhance, and optimize your product feed. No technical knowledge required - just set conditions and actions.

Learn More

AI Title Optimizer

Better titles, better performance

Our AI analyzes your product titles and automatically enhances them for better search relevance. Get more clicks by matching what shoppers are actually searching for.

Learn More

Image Enhancement

AI-powered image optimization

Automatically enhance your product images for better performance. Remove backgrounds, adjust lighting, and ensure your images meet Google's requirements.

Learn More

Screens from the Prudukt app, shown with demo data.

Prudukt app: Analytics Dashboard
Prudukt app: Feed Rules Engine
Prudukt app: AI Title Optimizer
Prudukt app: Image Enhancement
  • Prudukt app: Analytics Dashboard

    Analytics Dashboard

    Track your product performance with detailed analytics. See which products are driving revenue, identify opportunities, and make data-driven decisions.

    Learn More
  • Prudukt app: Feed Rules Engine

    Feed Rules Engine

    Create powerful rules to modify, enhance, and optimize your product feed. No technical knowledge required - just set conditions and actions.

    Learn More
  • Prudukt app: AI Title Optimizer

    AI Title Optimizer

    Our AI analyzes your product titles and automatically enhances them for better search relevance. Get more clicks by matching what shoppers are actually searching for.

    Learn More
  • Prudukt app: Image Enhancement

    Image Enhancement

    Automatically enhance your product images for better performance. Remove backgrounds, adjust lighting, and ensure your images meet Google's requirements.

    Learn More

Screens from the Prudukt app, shown with demo data.

Official Google CSS Partner

What is Google CSS?

CSS (Comparison Shopping Service) partners can submit Shopping ads to Google on your behalf - without Google's 20% commission, giving you more budget to bid competitively.

Your €1.00 bid becomes...

With Google Default CSS

€0.80

in the auction · -20% Google's margin

With Prudukt CSS

€1.00

in the auction · No margin deducted

25% more bidding power or 20% lower costs for same position

  1. 01

    The Background

    In 2017, the EU fined Google €2.42 billion for unfairly favoring its own comparison shopping service. As a result, Google was required to allow third-party CSS partners (like Prudukt) to compete on equal terms.

  2. 02

    How You Benefit

    When you use Google's default CSS, they take a ~20% margin from every bid. CSS partners like Prudukt don't pay this margin - so your €1 bid is worth €1 in the auction, not €0.80. This means 20% more buying power for the same budget.

  3. 03

    The Result

    100% of your media budget works for you. Same ads, same positions, same clicks - just 20% lower costs. Most merchants don't even know this savings exists.

Learn More About CSS

Takes less than 5 minutes

How Switching Works

No technical changes. No new integrations. No risk. Just connect your Google Merchant Center and start saving within 24 hours.

  1. 01

    Sign Up Free

    Create your account in under 2 minutes. No credit card required.

  2. 02

    Connect Google Merchant Center

    Authorize access to your existing GMC account - we never change your feed.

  3. 03

    We Submit to Google

    Within 24 hours, your products are submitted through Prudukt CSS.

  4. 04

    Start Saving 20%

    Your ads continue unchanged - just with 20% lower costs per click.

  • No feed changes required
  • Same ads, same positions
  • Switch back anytime
Get Started Free

Free for stores with less than 200 products

About

Learn More

We help e-commerce brands grow smarter

Prudukt is a certified Google CSS Partner helping online stores save up to 20% on their Google Shopping advertising costs while improving performance.

Small merchants with less than 200 products use our CSS completely free — no hidden fees, no credit card required. We believe every store deserves access to CSS savings.

Active customers
100+
Products optimized
2M+
<200 products
Free
CSS savings
20%

FAQ

Frequently asked questions

Everything you need to know about Prudukt and Google CSS.

Still have questions? Get in touch

01 What is Google CSS and how does it save me money?

Google CSS (Comparison Shopping Service) is a program that allows certified partners like Prudukt to display your Shopping ads. When you use a CSS partner instead of Google's own shopping service, you save up to 20% on your cost-per-click because the margin Google charges is reduced.

02 Is Prudukt really free for small stores?

Yes! If your store has less than 200 products, you can use our Google CSS service completely free, forever. No credit card required, no hidden fees. We believe every store deserves access to CSS savings.

03 Will my ads look different after switching to Prudukt CSS?

No, your ads will look exactly the same and appear in the same positions. The only difference is that they'll display 'By Prudukt' instead of 'By Google' - and you'll pay up to 20% less per click.

04 How long does it take to switch to Prudukt CSS?

The switch is instant. Once you connect your Google Merchant Center account, your products will start appearing through our CSS immediately. There's no downtime or disruption to your campaigns.

05 Do I need to change my Google Ads campaigns?

No changes are needed to your existing campaigns. Prudukt CSS works alongside your current Google Ads setup. You keep full control of your bidding, budgets, and targeting.

06 What other features does Prudukt offer besides CSS?

Beyond CSS savings, Prudukt offers AI-powered title optimization, smart product labeling, a visual feed rules engine, image enhancement, and detailed analytics - all designed to improve your Google Shopping performance.

07 Can I use Prudukt with Shopify, WooCommerce, or other platforms?

Yes! Prudukt integrates with all major e-commerce platforms including Shopify, WooCommerce, Magento, BigCommerce, and more. We also support custom feeds via API or file upload.

08 What happens if I grow beyond 200 products?

When you exceed 200 products, you'll be notified and can choose to upgrade to our Pro plan at €49/month. Your CSS savings will continue uninterrupted, and you'll gain access to additional features like AI title optimization and the Labelizer.

Start saving on Google Shopping today

Free for stores with less than 200 products.

Get Started Free Contact Sales

No credit card required.