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Sign Up Free
Create your Prudukt account in seconds. No credit card needed.
Free for stores with <200 products
Google CSS Partner
Save up to 20% on every Google Shopping click. Same ads, same positions, lower costs.
- Average Savings
- 20%
- Saved for Clients
- €5M+
- Active Merchants
- 100+
- Products Managed
- 50M+
Google CSS
What is Google CSS?
In 2017, the European Commission ruled that Google was unfairly favoring its own comparison shopping service. As a result, Google now allows certified partners called Comparison Shopping Services (CSS) to place Shopping ads on behalf of merchants.
Here's the key insight: Google charges CSS partners less than it charges merchants directly. This means that by using a CSS partner like Prudukt, you can save up to 20% on every click - with no changes to your ads or campaigns.
Official Google CSS Partner since 2019
Standard CPC
€1.00
-20% with CSS
With Prudukt CSS
€0.80
How It Works
How It Works
Get set up in under 5 minutes. No technical knowledge required.
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Connect Merchant Center
Grant access to your Google Merchant Center with one click.
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We Handle the Switch
Your products automatically appear through our CSS partnership.
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Start Saving
Enjoy 20% lower CPCs on all your Shopping ads instantly.
Why 10,000+ Merchants Choose Prudukt CSS
All the benefits of CSS savings with none of the complexity.
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20% Lower CPCs
Reduce your cost-per-click on every Shopping ad without changing anything about your campaigns.
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5-Minute Setup
Connect your Merchant Center and start saving immediately. No technical work required.
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Zero Risk
Your ads stay the same, your campaigns stay the same. Cancel anytime with no penalties.
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Works Across Europe
CSS savings apply to all European markets including UK, Germany, France, and 20+ more countries.
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Free for Small Stores
Stores with fewer than 200 products use our CSS service completely free, forever.
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Real-Time Dashboard
Track your savings, impressions, and clicks in real-time through your Prudukt dashboard.
01 What is Google CSS?
CSS (Comparison Shopping Service) is a program by Google that allows certified partners to submit Shopping ads on behalf of merchants. Because CSS partners like Prudukt don't pay Google's margin, merchants save up to 20% on every click.
02 Will my ads look different?
No. Your Shopping ads will look exactly the same to customers. The only difference is a small 'By Prudukt' text that appears below your ad, which most shoppers never notice.
03 Do I need to change my Google Ads campaigns?
Not at all. Your campaigns, bids, budgets, and targeting all stay exactly the same. We simply change the CSS through which your products are submitted.
04 How long does it take to set up?
Most merchants are set up within 5 minutes. You just need to grant us access to your Merchant Center, and we handle everything else.
05 Is this really free for small stores?
Yes. If you have fewer than 200 products in your feed, you can use our CSS service completely free. No credit card required, no hidden fees.
06 What happens if I want to switch back?
You can switch back to Google's default CSS anytime. There are no lock-in periods or cancellation fees.
Start Saving on Google Shopping Today
Join 10,000+ merchants saving up to 20% on every click. Free for stores with less than 200 products.
No credit card required. Set up in under 5 minutes.