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No-Code Feed Management

Feed Rules Engine

Transform your product feed with powerful no-code rules. Set conditions, define actions, and let automation handle the rest.

Create Your First Rule See Examples

Example Rules

Create powerful rules with simple if-then logic. Here are some common examples.

  1. 01 Title Enhancement IFbrand = 'Nike' Add 'Premium' to title prefix
  2. 02 Segmentation IFprice < €50 Add custom_label_0 = 'Budget'
  3. 03 Inventory IFstock < 10 Exclude from feed
  4. 04 Shipping IFcategory = 'Shoes' Set shipping = 'Free'
  5. 05 Promotions IFtitle contains 'sale' Add '[SALE]' to title prefix
  6. 06 Data Quality IFimage_url is empty Use placeholder image
  7. 07 Content IFdescription.length < 100 Generate AI description
  8. 08 Attributes IFcolor is empty Extract color from title

Visual Rule Builder

Create rules visually with our intuitive drag-and-drop interface.

Rule Builder - Promotion Title Update

When

sale_price is less than price

Then

Prepend to title with value "[ON SALE] "

Preview

BeforeNike Air Max 90 - Blue

After[ON SALE] Nike Air Max 90 - Blue

Powerful Rule Capabilities

Everything you need to manage and transform your product feed without writing code.

01

Visual Rule Builder

Create complex rules with our intuitive drag-and-drop interface. No coding skills needed - just set conditions and actions.

02

100+ Transformations

Modify titles, descriptions, prices, categories, custom labels, and any other product attribute with powerful built-in functions.

03

Scheduled Execution

Run rules on a schedule (hourly, daily, weekly) or trigger them based on events like stock changes or price updates.

04

Preview Before Apply

See exactly how rules will affect your products with a side-by-side preview before making any changes live.

05

Bulk Processing

Apply rules to thousands of products in seconds. Process your entire catalog without manual work.

06

Version History

Track all changes and easily revert to previous rule configurations. Never lose your work.

100+ Built-in Transformations

Modify any aspect of your product data with our comprehensive transformation library.

  1. 01

    Text Transformations

    • Append text to any field
    • Prepend text to any field
    • Find and replace text
    • Change case (upper/lower/title)
    • Trim whitespace
    • Truncate to character limit
  2. 02

    Value Transformations

    • Set static values
    • Copy from another field
    • Mathematical operations
    • Round prices
    • Currency conversion
    • Percentage calculations
  3. 03

    Conditional Logic

    • If/then/else statements
    • Multiple condition AND/OR
    • Contains/starts with/ends with
    • Greater than/less than
    • Regular expressions
    • Nested conditions
  4. 04

    Data Enrichment

    • Extract values from text
    • Generate from AI
    • Lookup from mapping table
    • Combine multiple fields
    • Split field values
    • Format dates/numbers

Common Use Cases

See how other merchants use Feed Rules to optimize their product feeds.

  • 01

    Optimize for Promotions

    Automatically add sale badges, update prices, and modify titles during promotional periods.

    Add '[SALE - 30% OFF]' to titles when discount > 25%
  • 02

    Segment by Performance

    Use custom labels to segment products based on margin, stock levels, or sales velocity.

    Set custom_label_0 = 'HighMargin' when margin > 40%
  • 03

    Ensure Data Quality

    Fix missing data, standardize formats, and ensure compliance with Google's requirements.

    Extract brand from title when brand field is empty
  • 04

    Dynamic Shipping Rules

    Set shipping costs based on product weight, category, destination, or price thresholds.

    Set shipping = 'Free' when price > €75
Built-in transformations
100+
Products transformed
50M+
Rule execution time
<1s
Lines of code needed
0

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Start creating powerful rules in minutes. No coding required.

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