Save 20% on Every Google Shopping Click

CSS (Comparison Shopping Service) is a program by Google that allows certified partners to submit Shopping ads on behalf of merchants. Following a 2017 EU antitrust ruling, Google was required to allow third-party CSS partners to compete fairly. Because CSS partners like Prudukt don't pay Google's margin, merchants save up to 20% on every click.

When you bid €1 through Google's default CSS, Google takes a margin before entering the auction. When you use a CSS partner like Prudukt, that margin is removed - so your €1 bid is worth €1 in the auction, giving you effectively 20% more buying power.

No. Your Shopping ads will look exactly the same to customers. The only difference is a small 'By Prudukt' text that appears below your ad, which most shoppers never notice. Your branding, images, prices, and positioning all stay exactly the same.

Not at all. Your campaigns, bids, budgets, and targeting all stay exactly the same. We simply change the CSS through which your products are submitted to Google. Your Google Ads account remains unchanged.

Most merchants are set up within 5 minutes. You just need to grant us access to your Google Merchant Center, and we handle everything else. There's no technical work required on your end.

Yes, completely free - forever. If you have fewer than 200 products in your feed, you can use our CSS service at no cost. No credit card required, no hidden fees, no catch. We believe every store deserves access to CSS savings, regardless of size.

You'll be notified when you approach the 200-product limit. You can then choose to upgrade to our Growth plan at €49/month, or continue with fewer products. We'll never charge you unexpectedly.

CSS savings apply to all EU/EEA countries plus the UK and Switzerland. This includes Germany, France, Netherlands, Belgium, Spain, Italy, Poland, and 20+ more markets.

You can switch back to Google's default CSS anytime with no lock-in periods or cancellation fees. Simply disconnect from Prudukt in your Merchant Center settings.

Yes, Prudukt is a certified Google CSS Partner since 2019. We're fully compliant with all Google policies and are listed in Google's official CSS partner directory.